The Things I Work With
Branding & Identity
Branding has always been my passion ever since my student days and I come to realised how closely people and brand are connected by their character. I build character based identity that encourage human interaction.
Digital & Website
I am lucky enough to be blessed with a logical mind that plays well with technology enabling me the grow quickly as a front end developer. In order to enhance user experience, I make sure these digital designs are equally beautiful and functional.
Print & Illustration
Print is amazing to work on under the right condition, especially with good typography. I always feel more comfortable sketching ideas down on a piece of paper rather than diving straight into computers. Some of my best work were born this way.
My Project Workflow
I firmly believe in working with a design strategy, regardless of the medium I am working with.
My aim is to ensure all project solutions meet its objective and deliver a clear message to the audience. Therefore, I always plan and work objectively towards delivering creative solutions that will make an impact.
Smiley Boy Designer
I am a London based Designer working on various project from branding and illustration work to digital design surrounding micro sites, Facebook apps, and the mobile apps on the iPhone & Android.
There is always a positive 'can do' attitude in me and I put on a smile as often as possible even in tough times to keep my spirits high. Keen interest in human interaction, social media, all things tech, and start ups.
Creative Suitcase. Covering from most Adobe software for print (Illustrator, inDesign) to web (Dreamweaver, Flash) and solid foundation on video (Premier Pro, After Effects)
Front End Man. Working experience in front end development, with good understanding on HTML5, CSS3 and basic jQuery.
Draw! Fundamental understanding in illustration with some experience in traditional media like pencil sketching, gesso and acrylic.
My Core Ideas
Muster The Game Plan
It is the essential to deliver the right message to the right people. A solid game plan is a road map to everything you need for success. Even the best players can be beaten when you execute a well-timed game plan.
Its About The Presentation
I love working on presentations because I think its like putting up a good show. Having a good idea is important, but presenting it with good visuals will make so much more of an impact. This is where form meets function.
Sometimes Its Monkey Business
The reason I love my job so much is because work is sometimes play. Playing allows me to experiment and it sometimes open up a whole new perspective of creative ideas. So let the monkey out of its cage, its time to play!