O2 Academy Concept shot

Bringing you closer to the music

This project started out as a simple refresh in design and added functionality for both iOS and Android. It grew into an opportunity to add more value in the O2 music experience. This also helped us rethink the presentation method and a more engaging way to tell a story.

O2 Academy app older version

Initial UI refresh

The start of this project was to propose an improvement to the previous version and give it a much needed facelift to be inline with the O2 Academy brand. Purely visual design exercise, which later speaking to O2 Academy team, we manage to identify some ideas to innovate and revisit how people feel throughout the experience.

Departure of utilitarian to building up the entertaintment

O2 Academy app new concept

New direction, crafted story telling

Its about the journey from the excitement of getting the tickets to anticipation of attending the big day to the eagerness of finding the next gig. Every event is different and every artist is unique, so an adaptive approach to the app was introduced, making it about the experience that matter to people. We took this opportunity to present the idea in a different light, in the experience of the app.

O2 Academy app new concept 2

User journey in play

We constructed a set that mimics the event cycle and introduced elements that enhance the experience. Through the set, we were able to communicate an engaging story and paint a much clearer picture in an exciting way.

O2 Academy persona character

Persona and his moments

This really helped the client understand and engage in the idea of focusing on the people and experience. We were able to encourage a lot of healthy discussion through this little guy, putting the perspective of the user at the centre of the attention.

Introducing Bandpack

O2 Academy app new app

Brandpack in action

With the focus now on the people, the event and performer manifested itself to be a crucial aspect of the experience. So, we introduce an element called the Band Pack that allow artists to headline their own event. This allow the app to pull in customised content that tailors to the personality of the artist. We also provide a complete view by pulling in relevant information about the performing venue.

O2 Academy app new app 2

UI that is all about building up to the actual experience

This makes it easy to pull in information and invite friends to join up for a night of excitement. In conclusion, the idea is about bringing you closer to the music through mobile and we have successfully created the right conversation with the client while discovering a unique way to showcase ideas and creating discussion.

Early Prototyping (pw: bandpack )

I saw project through to the successful launch of the app on iOS, Android, and Windows phone with a slight departure in visual but the core idea remains in the heart of the app experience.

O2 Academy launched app